Selassie Atadika

Food is where culture begins.


Selassie Atadika works at the origin of the world's food. Food systems strategist, author, and installation artist, she puts the knowledge that built everything at the center of the room: in advisory work, on stage, in galleries, and on the page.


 
 
 
 
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Services

Selassie is one of the most fascinating, forward-thinking leaders in food, culture, and agriculture. She captivates her audience by mapping the intersections of culturally-inspired delicious food and the resiliency and health of people and the planet. The opportunity to be engaged in her conversation is truly priceless!
— Rafi Taherian, Yale University

Work with Selassie

Are you looking to inspire your audience, create meaningful food experiences, or align your brand with sustainability? Selassie offers a range of services tailored to your needs.


  1. Keynote Speaking and Panels

    What You Get: Thought-provoking insights into food systems, sustainability, and African cuisines.

    Why It Matters: Equip your audience with fresh perspectives and actionable solutions.

  2. Workshops and Culinary Trainings

    What You Get: Hands-on guidance in zero-waste cooking, ancient grains, and plant-forward cuisine.

    Why It Matters: Empower your team to embrace sustainable culinary practices.

  3. Private Dining Experiences

    What You Get: Exclusive dining events showcasing Africa’s culinary heritage through bold flavors and storytelling.

    Why It Matters: Create unforgettable moments for your guests.

  4. Consultations for Brands and Organizations

    What You Get: Expert advice on aligning your brand with sustainability and authenticity.

    Why It Matters: Transform your brand into a leader in food systems innovation.

ENGAGEMENTS

About

Selassie offered fresh, compelling views on topics as varied as culinary authenticity, sustainability and restaurant accountability at the #50BestTalks event held as part of The World’s 50 Best Restaurants 2021 programme. She is one of the most articulate heralds of African cuisine on the world stage and was also a pleasure to work with.
— Giulia Sgarbi, The World’s 50 Best Restaurants
EAT Food Forum

Selassie Atadika: Your Guide to Culinary Innovation

The food system is broken. Sustainability feels overwhelming. Authenticity often gets lost in translation.

Selassie Atadika bridges these gaps by guiding individuals and organizations to create impactful change through food. As a pioneer of New African Cuisine, her work blends bold flavors, cultural storytelling, and sustainable practices, inspiring people around the world to reimagine food systems.

With over a decade of global experience in food advocacy, Selassie brings a unique perspective to the table. From helping businesses connect with smallholder farmers to hosting unforgettable nomadic dining experiences, her mission is to make a difference—one meal, one conversation, one audience at a time.

Quick Highlights:

  • Global Advocate: Sought-after speaker on food systems innovation and sustainability.

  • Culinary Visionary: Founder of Midunu, championing Africa’s rich culinary heritage.

  • Award-Winning Leader: Featured in CNN, BBC, and The New York Times.

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Testimonials

 

Yale University

Selassie is one of the most fascinating, forward-thinking leaders in food, culture, and agriculture. She captivates her audience by mapping the intersections of culturally-inspired delicious food and the resiliency and health of people and the planet. The opportunity to be engaged in her conversation is truly priceless!

– Rafi Taherian, Yale University

Rainforest Alliance

I had the pleasure to work with Selassie while at Rainforest Alliance. We engaged Selassie to capture the public interest for topics at the intersection of Food, Culture, and Climate Resilience. Selassie was wonderful to talk to and she inspired us with a conversation on food justice that left everyone in awe and desired to know more. I cannot recommend her enough, both as professional and as a wonderful human being.

- Pilar Pedrinelli, BCG

The World’s 50 Best Restaurants

Selassie offered fresh, compelling views on topics as varied as culinary authenticity, sustainability and restaurant accountability at the #50BestTalks event held as part of The World’s 50 Best Restaurants 2021 programme. She is one of the most articulate heralds of African cuisine on the world stage and was also a pleasure to work with.

- Giulia Sgarbi, The World’s 50 Best Restaurants

PRESS

Essays on food, inheritance, and value at origin.

Selassie Atadika gave an insane inspirational lecture at the Science and Cooking World Congress and make us reflect about how we can use food as a vehicle for change to transform the systemic injustice that exist, especially in the Africa’s region. I strongly recommend her for any speaking engagement because she brings a unique perspective on the intersection of gastronomy, culture and sustainability.
— Patricia Jurado Gonzalez, Mycelium Gastronomy

Work With Selassie

For keynotes, advisory engagements, commissions, and media. Speaking and advisory engagements begin at $10,000.

For dining in Accra, visit Midunu.

For chocolate, visit Midunu Chocolates.

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The Midunu family

Midunu, dining experiences in Accra (midunu.com) · Midunu Chocolates (GH: midunuchocolates.com,US: us.midunuchocolates.com) · Midunu Institute, preserving Africa's culinary heritage (midunuinstitute.org)