Food is where culture begins.

Food systems strategist, author, and installation artist, working at the origin of the world's food.

The Four Doors

The work takes four forms. Each one asks the same question.

SPEAKING

Your audience has heard the trend story about African food. They have not heard the origin story. Keynotes and on-stage conversations on food systems, cocoa, and cultural inheritance.

Book a keynote

ADVISORY

Decisions about African food, cocoa, and agriculture are still being made far from origin. Strategy and advisory for brands, institutions, and funders who need origin-level insight before they commit.

Work with Selassie

ART

Installations built from the materials the world consumes without seeing. Commodity/Couture opens alongside 1-54 London in October 2026. The Grain We Share comes to Black Star Square, Accra in 2028.

See the work

BOOK AND PODCAST

The knowledge that built everything is disappearing faster than anyone thought to write it down. Gather and Feast is forthcoming from St. Martin's Press in 2027. Feast Forward is the conversation until then.

Read

Listen

ENGAGEMENTS

About Selassie

Selassie Atadika is a Ghana-based food systems strategist and the founder of Midunu. Trained as a human geographer, she spent over a decade in humanitarian emergency response with UNICEF across sub-Saharan Africa before founding Midunu in 2014. Her work places African foodways and the practices of inheritance at the center of contemporary discourse, pursued through food, at a table, in writing, on a stage, in a field.

Read the full story

Testimonials

Yale University

Selassie is one of the most fascinating, forward-thinking leaders in food, culture, and agriculture. She captivates her audience by mapping the intersections of culturally-inspired delicious food and the resiliency and health of people and the planet. The opportunity to be engaged in her conversation is truly priceless!

– Rafi Taherian, Yale University

Rainforest Alliance

I had the pleasure to work with Selassie while at Rainforest Alliance. We engaged Selassie to capture the public interest for topics at the intersection of Food, Culture, and Climate Resilience. Selassie was wonderful to talk to and she inspired us with a conversation on food justice that left everyone in awe and desired to know more. I cannot recommend her enough, both as professional and as a wonderful human being.
- Pilar Pedrinelli, BCG

The World’s 50 Best Restaurants

Selassie offered fresh, compelling views on topics as varied as culinary authenticity, sustainability and restaurant accountability at the #50BestTalks event held as part of The World’s 50 Best Restaurants 2021 programme. She is one of the most articulate heralds of African cuisine on the world stage and was also a pleasure to work with.

- Giulia Sgarbi, The World’s 50 Best Restaurants

Gather and Feast

A book about the knowledge that built everything, and what happens when the last person who holds it is gone. Forthcoming from St. Martin's Press, Spring/Summer 2027.

Feast Forward

The podcast. Conversations about African foodways, inheritance, and the people keeping the knowledge alive.

Listen

PRESS

Essays on food, inheritance, and value at origin.

Read

Work With Selassie

For keynotes, advisory engagements, commissions, and media. Speaking and advisory engagements begin at $10,000.

For dining in Accra, visit Midunu.

For chocolate, visit Midunu Chocolates.

The Midunu family

Midunu, dining experiences in Accra (midunu.com) · Midunu Chocolates (GH: midunuchocolates.com,US: us.midunuchocolates.com) · Midunu Institute, preserving Africa's culinary heritage (midunuinstitute.org)